How do you get people’s attention? It’s a question I get a lot from businesses, and for good reason: Consumer behavior is predictably unpredictable.People ...

Google recently announced an update to its Gemini AI assistant that says a lot about where conversational AI is headed. The update allows Gemini to deliver ...

Good morning. The next evolution of personalization for customers is slated to be agentic AI—autonomous digital agents capable of independently performing ...

By Sean Tinney August 21, 2024 Daniel Pink tells a story in his book “Drive” about a university struggling to collect donations for a ...

VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, ...

By Stephen Applebaum and Alan Demers — The insurance industry is at a crossroads. Brewing negative consumer sentiment toward insurance affordability ...

Your browser does not support the audio element. For years, marketers have chased the dream of one-to-one personalization at scale. The ...

If you don’t have time to research but would like to hear more about it, tune in to my talk at the SANS DFIR Summit on July 16th! If you do, try out this ...

For the past couple of years, the advertising industry has been fixated on two themes: the creative side of the business has been preoccupied with ...

The Gist Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement ...