Marketing can feel like shouting into a vast, echoing canyon – you know you're putting the effort in, but are your ideal customers really hearing you? If ...

JK: Just by way of contrast, the traditional, quote, unquote traditional way of viewing a buyer persona is a kind of a fictional avatar of an ...

So, here we are again, and I’m learning fast (although not as fast, admittedly, as ChatGPT). This post accompanies the YouTube video embedded at the ...

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While ...