ProSieben
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
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In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose ...

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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million
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In this week’s Week in Review: Germany considers a new tax on tech giants, ProSieben’s suitors consider a joint takeover, and AI video ad ...

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ProSieben Welcomes PPF’s “Better Alternative” Offer to MFE Takeover Bid
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Six weeks after MFE launched its long-awaited takeover bid for German broadcaster ProSiebenSat.1, a competing offer has been announced by PPF Group, a ...

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The WIR: MFE Launches ProSieben Takeover Bid, Video Growth Helps Stabilise UK Publisher Revenues, and TF1 Introduces Co-Viewing Measurement
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In this week’s Week in Review: MFE launches long-awaited takeover bid for ProSiebenSat.1, video growth helps stabilise UK publisher revenues, and TF1 ...

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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI
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In this week’s Week in Review: Google questions the value it gets from news, ProSieben gets go ahead to sell non-TV assets, and Publicis expands its ...

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The WIR: Viaplay’s Turnaround Continues, YouTube Plans a Cheaper Ad-Free Subscription, and ProSieben Shares Rise Amid Takeover Rumours
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In this week’s Week in Review: Viaplay cuts its losses, YouTube plans a cheaper ad-free subscription tier, and ProSieben shares rise following rumours ...

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