Relevance
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Hyper relevance, a solution to answer customers needs in personalisation
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According to an Accenture study (available here in French), 44% of French consumers switched over to competitors in 2017 because their shopping ...

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Attention and relevance are different
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Reader attention and reader relevance are often confused, which can result in bad decisions. Marketers, SEO consultants, writers, and others like ...

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Why Relevance Should Be Your #1 Focus For PR Link Building
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3 proven methods to earning relevant backlinksIf you’re looking to pivot your link building strategy to a strong focus on link relevance, here are ...

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