Retail Media Networks
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From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage
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With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to ...

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Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days
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Amazon’s decision to expand Prime Day from two days to four days this year looks like it will likely pay off despite a significant decrease in sales during ...

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Fetch Wants Brands to Be the ‘Center of Joy’
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This post was created in partnership with FetchIn an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and ...

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Amazon Is Asking Some Advertisers to Double Their Spend During Prime Day
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Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into four days, from July 8 to 11.Brands are ...

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Walmart Sells Everything, Even Walton Goggins’ Dancing Clogs in New Ad
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You know you can buy groceries and soap at Walmart, but what about saunas, dentures, and dancing shoes?That’s the premise of Walmart’s new ad starring actor ...

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Walmart Is Said To Want $200,000 Minimums for Vizio Ads
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Walmart is gearing up to make its pitch for TV advertising dollars.Walmart closed its $2.3 billion acquisition of Vizio in December, but advertisers have ...

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Amazon Made $13.9 Billion on Its Ad Business in Q1 of 2025
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The numbers$13.9 billion — How much Amazon made on its advertising services during Q1 of 2025, up 18% compared to Q1 of 2024.$155.7 billion — Amazon’s net ...

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3 Ways Meta Is Going After Retail Media Budgets
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Meta is making a stronger case for retail media dollars as it faces competition from other social platforms, connected TV players, and demand-side ...

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MidOcean Scoops up Retail Media and Video Ad Network GSTV
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Private equity firm MidOcean Partners has agreed to buy GSTV, the largest ad network of video screens on gas pumps, for an undisclosed amount.Formerly known ...

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Meta Is Chasing Retail Media Budgets
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Retail media is expected to be a $62 billion pie per Emarketer, and Meta is quietly angling for a chunk of it.Over the past year, the tech giant has been ...

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