On the surface, bookkeeping might not seem that complicated. A client or customer pays you money, so you record it on your books on ...
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Lead generation ads, brand awareness campaigns, sales-driven ads – when you run paid campaigns for a SaaS company, you create ad creatives and landing ...
For SaaS and startup founders, understanding Net Operating Income (NOI) is crucial for business success, especially given the high failure rates in the ...
NetSuite has rolled out a new solution that helps manage businesses that are both product- and service-based, which Evan Goldberg, founder and executive ...
Adobe has announced that Substance 3D subscribers on a Collection or Texturing plan will now get unmetered access to the Substance 3D Assets library. This ...
Software as Service (SaaS) has come across as a revolution in how IT businesses operate and deliver value to their customers. SaaS... The post How do SaaS ...
Influencer marketing isn’t just for tangible products, it can easily be adapted to software and SaaS. Research has ...
The Rule of 40 was popularized by Brad Feld and has since evolved into a fundamental metric for evaluating SaaS companies. But what precisely is this ...
“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with ...
The early-stage investment space has been a staunchly traditional one – until now. Centered around relationships, the long-held assumption has been that ...
