Email marketing sometimes feels like making a call when you have a bad signal. You know there’s someone on the other end of the line, but no matter how ...

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations and database segmentation engine is the key ...

Overview The RFM (Recency, Frequency, Monetary) analysis is a powerful tool for understanding customer behavior and segmenting customers based on their ...

Overview The RFM (Recency, Frequency, Monetary) analysis is a powerful tool for understanding customer behavior and segmenting customers based on their ...