strategy
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Will Your Gen AI Strategy Shape Your Future or Derail It?
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As companies move from generative AI (gen AI) pilots to scaled efforts with measurable outcomes, many incumbents struggle to turn ambition into impact. ...

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Multifamily Rebrand Strategy: Maximize ROI & Resident Appeal
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Branding plays a critical role in real estate, shaping how tenants perceive a community and influencing leasing decisions. For multifamily properties, a ...

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How to Win More Pest Control Jobs with Smarter Google Ads and AI Search Strategy
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Editor's note: The following article is from Lorne Sederoff, vice president of channel development, SearchKings, a digital marketing agency that focuses on ...

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Operationalizing Your Topic-First SEO Strategy
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Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more than ever for long-term visibility in ...

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Presenting a New Strategy to the Board—and Winning Their Buy-In
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The HBR Executive Playbook on building shared understanding and consensus in the room. by Ania W. MasinterJuly 22, 2025You and your team have worked hard on ...

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Adjustments to My Investment Strategy (III)
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A refresher post on my investment strategy is long overdue (thanks for prompting me, @Curlew 🙂 ), seeing as the last update was back in 2021. A fair bit ...

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Class A vs. Value-Add Office Space: Which Strategy Holds the Real Value?
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FactorClass A (New Development)Value-Add Office (Repositioned)Initial Investment$450–$650/SF (including land and soft costs)$150–$225/SF (all-in with ...

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The Beer Nut: The Tallaght strategy
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It's a miracle! Though perhaps it shouldn't be surprising that a brewery called Priory, with a comprehensively Catholic theme running across its branding, ...

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From Ms. Rachel to WrestleMania: How is Netflix’s Content Strategy Playing Out?
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While Netflix has drawn criticism from some parts of the industry for its transparency around metrics — particularly since its decision to stop sharing ...

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Navigating the Path to Success in Medical Devices: Strategy, Reimbursement, and Competition  
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There is no common journey for a medical device start-up. Most fail, and for those that succeed follow unique paths shaped by market forces, ...

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