tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous ...

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page ...

The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to ...

Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on ...

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech ...

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ...

Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s ...

For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs ...

It’s 2025, and martech stacks are going through all kinds of changes. From unified data to agentic workflows, from consolidating vendors to ...

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be ...