One of the biggest dangers successful brands face is falling into the hands of dumbass marketers.Successful brands are usually created by an inscrutable ...

I like to think of my new book, Advertising For Skeptics, as an undiluted bounty of heretical, unpopular, and aberrant thoughts about our industry. It is ...

For a good part of human history food didn't taste so good. That's why spices from the Far East were such treasured commodities in the West.In the ...

I sometimes listen to branding "experts" talk and wonder if they live on the same planet I do. I hear them say... Consumers want to “join the ...

I wrote this a few days ago but didn't post it because I felt uncomfortable about posting non-positive things during this unpleasant period.  However, ...

It was an evening few in attendance will forget at tonight’s 52st Annual Annie Awards, held in tribute to victims of last month’s horrific and tragic Los ...

I was rummaging through old blog posts and came upon this one from almost 13 years ago. Since no one read my blog 13 years ago, and I liked this post, I ...

The history of television spans more than one hundred years, first appearing in 1900 as a concept. From the 1920s to the 1930s, mechanical television ...

"By 2017, American companies had put at least $2.6 trillion into offshore tax shelters...Nike had $12.2 billion.... The company estimates that if its ...

There was a time, not that long ago, when advertisers could reach just about everyone pretty easily. All it took was a lot of money and a simple media buy ...