Paul has spent the last 3 hours searching for “small business advertising” on Google. He’s tried Facebook, Google AdWords, and even hosted a community ...

You’ve probably already figured out that you can’t just build a restaurant and assume people will come busting down your door to try out your ...

A coupon is a coupon is a coupon. Pretty much. There are some coupons that offer more than others. When your coupon is a great deal, it can be the ...

It’s 2021, and the world is well into the digital age. The internet rules the world — people live on social media. For example, there are ...

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. Without a target, how will you ...

Try to remember the last advertisement you saw. If you’re reading this on a computer, you might see one in ...

It cannot be overstated that marketing is an iterative process. If you’re starting running your very first ...

Let’s face it — owning a business is rarely easy. Your employees can often clock out, go home for the day, and ...

Whether you’ve been running advertisements for years or you’re only now thinking about purchasing ...

Nike. Pepsi. McDonald’s. Macy’s. What do these companies have in common? They’re all ...