User-generated content (UGC) refers to any content—such as text, images, videos, and reviews—created by consumers rather than brands. It is the ...

Leveraging user-generated content is a proven tactic to generate awareness about your brand and generate traction online. Here, it’s not you ...

Did you know that consumers trust the opinions of their peers more than they trust traditional advertising? User-generated content (UGC) is the digital ...