Upfront
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Streaming will attract half of all upfront ad dollars this year
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The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. ...

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The up-front & recurring costs
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While there are various potential benefits to owning rental property, real estate investing can often require a large amount of money. Let’s look at the ...

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Jimmy Kimmel Roasts Bob Iger, ABC at Disney Upfront
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When it comes to Jimmy Kimmel’s closing monologue at Disney’s upfront event, no one’s safe. And, yes, that means you, too, babies.On Tuesday, the Jimmy ...

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Amazon’s Star-Studded Upfront Charts Its Takeover Strategy
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Amazon pulled out all the stops for its second annual upfront week presentation today at The Beacon Theatre in New York City.Actors and sports stars, ...

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NBCU Expects ‘Monumental’ Year in TV Upfront Despite Tariffs
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NBCUniversal is looking to have a Super upfront, even amid the current economic uncertainty.In this year’s annual advertising showcase, the Comcast-owned ...

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Hallmark Embraces Reality Programming, Immersive Experiences for Upfront
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Just like a classic romcom tale, Hallmark wants fans to fall in love with them year-round.This month, Hallmark announced an expansive slate of original ...

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