wir
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
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In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose ...

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The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships
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In this week’s Week in Review: IAB Tech Labs works on a framework to protect against AI bot scraping, Brian O’Kelley backs AI-powered contextual ...

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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million
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In this week’s Week in Review: Germany considers a new tax on tech giants, ProSieben’s suitors consider a joint takeover, and AI video ad ...

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The WIR: Channel 4 to Start In-House Production, MNTN Goes Public, and UK Ministers Delay LHF Legislation
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In this week’s Week in Review: Channel 4 to start producing in-house content, MNTN goes public with $1.62 billion valuation, and UK ministers delay ...

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The WIR: Microsoft Shuts Down Xandr DSP, Both Sides Claim Victory in TCF Ruling, and ITV’s Ad Sales Drop in Q1
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In this week’s Week in Review: Microsoft shuts down Xandr DSP, Belgium’s Market Court releases its TCF ruling, and ITV’s ad sales drop ...

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The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract
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In this week’s Week in Review: The Trade Desk returns to hitting its targets, GroupM is rumoured to be planning a rebrand, and DAZN terminates its ...

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The WIR: Zuckerberg Lays Out AI Master Plan, UK Video Ad Spend Tops £8 Billion, and Banijay Mulls ITV Takeover Bid
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In this week’s Week in Review: Zuckerberg believes in an all-AI future for advertising, Banijay considers bidding for ITV, and video ad spend tops £8 ...

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines
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In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. Top Stories WPP Says ...

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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins
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In this week’s Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg ...

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The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth
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In this week’s Week in Review: Ursula von der Leyen floats a tax on digital ad revenues amid trade wars, People Magazine launched a TikTok-style app, ...

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