wir
0
The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth
0

In this week’s Week in Review: Ursula von der Leyen floats a tax on digital ad revenues amid trade wars, People Magazine launched a TikTok-style app, ...

0
The WIR: AppLovin Confirms TikTok Bid, BBC Plans AI Negotiations and Short-Form Growth, and Linear TV Remains First Port of Call in Europe
0

In this week’s Week in Review: the BBC publishes its annual report, AppLovin confirms its TikTok bid, and RTL data sheds light on European TV habits. ...

0
The WIR: MFE Launches ProSieben Takeover Bid, Video Growth Helps Stabilise UK Publisher Revenues, and TF1 Introduces Co-Viewing Measurement
0

In this week’s Week in Review: MFE launches long-awaited takeover bid for ProSiebenSat.1, video growth helps stabilise UK publisher revenues, and TF1 ...

0
The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI
0

In this week’s Week in Review: Google questions the value it gets from news, ProSieben gets go ahead to sell non-TV assets, and Publicis expands its ...

0
The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’
0

In this week’s Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon ...

0
The WIR: ITV Reports Return to Ad Growth, WPP Invests in Stability AI, and IAB UK Forecasts Demise of the Traditional Media Funnel
0

In this week’s Week in Review: ITV shares rise after strong results, WPP announces a new AI investment, and IAB sees major changes coming in the ...

0
The WIR: Viaplay’s Turnaround Continues, YouTube Plans a Cheaper Ad-Free Subscription, and ProSieben Shares Rise Amid Takeover Rumours
0

In this week’s Week in Review: Viaplay cuts its losses, YouTube plans a cheaper ad-free subscription tier, and ProSieben shares rise following rumours ...

0
The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth
0

In this week’s Week in Review: BuzzFeed fights SNARF, AppLovin’s share price skyrockets, and M6 sees streaming growth but ad revenue decline. ...

0
The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend
0

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren ...

0
The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
0

In this week’s Week in Review: ITV enters early talks with RedBird IMI, Google launches its MM product for all marketers, and Alex Mahon calls for ...

Som2ny Network
Logo
Compare items
  • Total (0)
Compare
0