How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their ...
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At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars ...
In this week’s Week in Charts: Colgate-Palmolive rebuilds brands through advertising, WPP hits out at Publicis Groupe’s Epsilon, and UK ...
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand ...
Mark Read, CEO of agency holding group WPP, has announced this morning he is stepping down from his position after nearly seven years in the role. Read ...
In this week’s Week in Review: IAB Tech Labs works on a framework to protect against AI bot scraping, Brian O’Kelley backs AI-powered contextual ...
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first ...
UK-based agency holding group WPP’s media arm WPP Media this afternoon unveiled ‘Open Intelligence’, which it describes as a ...
UK-based agency group WPP announced this afternoon it is rebranding its media unit GroupM as WPP Media. Rumours first emerged that WPP was planning to ...
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – ...
