AI revolution; top EUIPO filers; WIPO General Assembly; and much more


Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Monday 14 July

The latest instalment in our social media brand protection series focuses on enforcement options in Indonesia.

A major reform to customs IP enforcement in Ukraine signals a shift towards a more transparent and rights holder-centric model.

Tuesday 15 July

In an interview with WTR, Corsearch’s Matteo Amerio explains how AI is revolutionising brand protection, transforming it from reactive whack-a-mole management to proactive white-box strategy.

Trademark and GI experts examine the intersection between sustainability and brand protection, particularly when it comes to deceptive or overblown claims.

Wednesday 16 July

IP Australia ups its security authentication, the EUIPO announces plans to host a copyright conference, Mexico seizes 61,000 fake dolls, and more, in this week’s IP office updates.

Thursday 17 July

The UK Chartered Institute of Trade Mark Attorneys establishes a permanent AI committee to determine how AI solutions can fight AI-powered IP crime.

Ukrainian representatives accuse Russia of “systematic IP theft” and the United Kingdom becomes a signatory to the Riyadh Design Law Treaty at WIPO’s “largest-ever” General Assembly.

A lead researcher at the Swiss AI Initiative tells WTR that the LLM it will be releasing this summer offers a “blueprint” for copyright-respecting AI.

Friday 18 July

Analysis of annual EUIPO filing data sees Rieker surpass Nike, while L’Oréal and Matida hold the top spots for corporates and representatives.

The EU General Court confirms ICELAND marks are invalid, Fyre Festival’s owner sells the brand assets on eBay, Alaska Airlines tries to subpoena Delta, and more, in this week’s news digest.

Saturday 19 July

This week’s Opinion Column asks whether the United Kingdom’s ‘average consumer’ test hinders multiculturalism, as a new paper argues that the concept remains ill-defined and leaves minority groups disadvantaged. 

Plus…

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