GORDON’S AND BOS SPILL THE TEA WITH LAUNCH OF NEW G&TEA DRINK – Hip Hop 411

ohannesburg, South Africa — Get ready for a sip of something refreshingly unexpected with new Gordon’s and BOS G&Tea, a delicious blend of Gordon’s gin infused with BOS Ice Tea that gives drinkers a new way of enjoying Gordon’s beyond tonic.

Having gained prominence in the 19th Century across Britain before transcending the world, gin has traditionally been enjoyed tonic in one popular serve in particular – the G&T. But Gordon’s, the world’s no.1 international gin[1], has partnered with South Africa’s iconic BOS Ice Tea to launch a bold new Ready-to-Drink (RTD) innovation perfect for festive sunny days, festival weekends, and every “just because” moments in between.

The partnership introduces a range of new products including a low ABV alcohol option for those looking to moderate. Demonstrating great versatility and taping into the fun and unapologetic side of each brand, Gordon’s and BOS G&Tea turns ordinary occasions into refreshingly unexpected moments.

The new Gordon’s & BOS G&Tea is a spirited fusion of two iconic brands that bring a renewed outlook on the traditional G&T for those that enjoy a great tasting drink. A first of its kind, these two powerhouses of flavour and fun bring together the crisp botanical brilliance of Gordon’s and the naturally uplifting ingredients of BOS Ice Tea to deliver a lighter, brighter take on leisure sipping.

Atlegang Moloko, Head of Marketing at Diageo for Convenience and Convenience Innovations across South, West and Central Africa said:

“This magnetic partnership opens new ways to moderate and invites consumers into a world that is social, fun and full of unapologetically full of flavours. With the offering of lower ABV and a non-carbonated drink, Gordon’s and BOS G&Tea is a beverage that can be best enjoyed during easy hangouts with friends.

“With this collaboration, we’re celebrating choice, and those refreshingly unexpected moments. New Gordon’s & BOS G&Tea alcoholic ice tea is proof that drinking can still be vibrant, social, and full of joy.”

A New Wave of Enjoyment

Today’s drinkers are choosing smarter, not less fun, which is exactly why New Gordon’s & BOS G&Tea packs flavour and personality like no other in an RTD set to shake up the category.

The launch is a response to a cultural shift especially among the brand’s target audience of Gen Z (that are of legal drinking age) and young Millennials. These generations love experiences, not excess and make conscious choices that meet their lifestyle. Whether brunch padel today, rooftop sundowners tonight, Gordon’s and BOS’s new G&Tea has you covered.

Gordon’s and BOS’s New G&Tea is a celebration of deliciously intriguing flavour combinations such as lemon with a hint of mint and peach with a hint of rosemary. The new drink has been made to keep pace with consumers who want to live fully whilst choosing to moderate.

William Battersby, CEO of BOS Tea added:

“We’re incredibly excited about this launch — our most significant category innovation leap to date. The Gordon’s x BOS collaboration brings everything we stand for in ice tea into the fast-growing RTD alcoholic category. Partnering with the world’s no.1 international gin[2] brand makes this milestone even more special.”

Sunshine and Botanicals at All Major Retailers

Crisp Gordon’s botanicals, organic rooibos-powered BOS lower-sugar refreshment and a light, juicy flavour finish is what characterises this new RTD and what easy going South African consumers can expect.

“Ultimately, our goal is to drive curiosity to try the product – try Gordon’s in a new way (outside tonic) in a mature market where the brand is associated with the traditional G&T, we want to also make it known for the G&Tea” adds Moloko.

Whether you are dancing at a rooftop bar, meeting friends at the market, or catching the sunset after a hike, new Gordon’s and BOS’s G&Tea is here to level-up your social moments.

The Gordon’s & BOS RTD range is available nationally at leading retailers, on-the-go outlets, and lifestyle venues.

Meet the new G&Tea. Refreshingly Unexpected.

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