The Shot List
It’s important to have a goal, for me I know I need four photos for our website, and five filler shots for social media, advertising and marketing. You may only be after one photo for social media, or you could possible want to get as many photo’s as you can to give yourself some options, either way, it’s best to head into the shoot with a clear goal in mind.
Shooting from Above: We start with lay-flats, direct overhead wrist shots, and a filler shot for each strap. An iPad connected to the camera allows for remote shooting, settings adjustments, and precise focus control. We always take multiple shots for wrist images to ensure no movement ruins the final result.
Close-Ups & USPs: Next, the camera is lowered around shoulder height for close-up wrist shots. This is where we capture more social media content and images highlighting the strap’s Unique Selling Point (USP) – for the Arne, it’s Hirsch’s signature Performance lining. The filler light is often bounced off the ceiling for a soft, diffused fill.
Macro Details: Finally, we move to macro photography. The camera comes off the boom and onto a tripod. The camera and lights are adjusted extensively to capture intricate textures and showcase minute details, including any additi USPs.
