
The total brand value of the world’s most expensive and biggest T20 league Indian Premier League (IPL), has increased by 12.9 percent to $18.5 billion (about Rs 1,58,000 crore) compared to last year. At the same time, the standalone value of IPL has increased by 13.8 percent to $3.9 billion (Rs 33,459 crore).
According to the report of investment bank Holuhan Loki, RCB, which won the IPL title for the first time after 18 years, has now become the most valuable franchise. RCB overtook Chennai Super Kings. CSK, which was at the top for a long time, has now slipped to number three.
RCB’s worth is Rs 2300 crore presently, and that of Mumbai Indians is Rs 2076 crore. Chennai Super Kings rank third at Rs 2016 crore. Kolkata Knight Riders rank fourth at Rs 1947 crore. Sunrisers Hyderabad’s worth is Rs 1321 crore.
The Punjab Kings witnessed the biggest growth of 39.6 percent in 2025. After being the runner-up with the leadership of the new captain Shreyas Iyer, its worth had risen to $ 141 million (Rs 1210 crore) and the team had moved to the ninth position. Punjab CEO expressed, we don’t view ourselves as a cricket team anymore, but as a multi-vertical media sports brand. Here lies the real profit.
According to the report, Tata Group has extended the title sponsorship deal worth $300 million (Rs 2574 crore) till 2028. Apart from this, the sale of four associate sponsorship slots given to My11Circle, Angel One, RuPay, and CEAT has seen a 25 percent increase, now reaching Rs 1,485 crore.