SocialPoint Rebuilds Trivia From the Ground Up With More Ways to Play and Engage Trade Show Attendees

New Trivia experience adds Trivia Bingo, interactive category formats, expanded question types, richer branding and flexible play across booth screens and mobile devices

MINNEAPOLIS, Minn. — SocialPoint, a provider of interactive games and gamification for trade shows and corporate events, today announced the launch of a completely rebuilt version of its Trivia game, expanding the ways exhibitors and event marketers can use trivia to attract attendees, start conversations, educate prospects and create more memorable event experiences.

SocialPoint first introduced Trivia in 2014 as one of its original flagship interactive games. Since then, customers have created thousands of Trivia games for trade shows, conferences and corporate events. SocialPoint used what it learned from those games — along with 12 years of customer feedback and feature requests — to redesign the product from the ground up.

“We had the advantage of rebuilding Trivia after watching customers use it in thousands of real-world event experiences,” said Samuel J. Smith, Integrator at SocialPoint. “Instead of simply updating the look of the game, we were able to rethink how people play, how marketers create and brand their games, and how Trivia works across the different screens exhibitors use in their booths.”

The new SocialPoint Trivia provides multiple ways to structure and present a game. In addition to traditional quiz-style play, marketers can create Trivia Bingo and Category Clash experiences, or reveal categories using animated Cards, Slots or a Prize Wheel.

The rebuilt platform also expands the types of questions marketers can use. Seven question formats allow games to go beyond traditional multiple choice with options including photo answers, ranking, multi-select, open-ended questions and video.

“Trade show trivia works especially well when it does more than test whether someone knows the right answer,” Smith said. “It can give booth visitors a reason to stop, introduce product information in a more engaging way, and make it easier for booth staff to start a conversation. The new version gives marketers many more ways to build that kind of experience.”

Other improvements include:

• More visual and branded game design, with hero images, logos, themes and expanded customization.
• Automatic screen formatting for phones, tablets, desktop computers, kiosks, touchscreens and large displays, including horizontal and vertical layouts.
• Faster game creation through a new setup wizard and streamlined administration page that brings branding, gameplay, scoring, timers, replay and login options together.
• Greater flexibility after a game is created, allowing users to change category presentation styles and move between light and dark themes without rebuilding the game.
• Additional ways to reward participation, including the ability to qualify players for prize drawings and instant wins in addition to recognizing leaderboard winners.

The new version is designed to give exhibitors more flexibility in how Trivia fits into a booth experience. Games can be played individually on attendee phones and tablets or incorporated into larger touchscreen and display-based experiences.

SocialPoint has also retained existing Trivia games and themes for customers who want to continue using them.
“This is still Trivia, and it still does the things that made it successful for our customers,” Smith said. “What has changed is how much more marketers can now do with it. We wanted to give them more choices without making the game harder to create or operate at an event.”

The new SocialPoint Trivia is available now. To learn more about SocialPoint Trivia, visit www.socialpoint.io/challenge-bar-interactive-game-for-tradeshow-booths/.

Event marketers can also play a sample Trivia game to experience the new gameplay for themselves at https://app.socialpoint.io/apps/trivia/farm-game-demo/farm-game-quiz.

About SocialPoint
SocialPoint provides interactive games and event gamification solutions for trade show exhibitors, corporate events and conferences. Its products help organizations attract and engage attendees, educate audiences, capture leads, encourage participation and reward desired behaviors through interactive experiences including Trivia, Virtual Prize Wheel, scavenger hunts, passport games and other event activities.
For more information, visit www.socialpoint.io.