The Thursday Beery News Notes For That Lull Between Canada Day And The Fourth Of July – A Good Beer Blog

Living on a border makes you aware of the similarities and differences. Even when the border gets more opaque than usual. As illustrated, we saw musketeers but in red and green not the more often seen blue. Most years, especially when the fourth of July falls on a Friday, I’d have gotten my butt down in a seat at the Syracuse Mets AAA stadium, eating a snappy griller white hot, watching the game then sticking around for the fireworks. Not this year. Due to… conditions. So maybe this Canada Day 2025 last Tuesday was a bit more noted and acted upon. We took in a parade even. One with reenactors with muskets. Then we made burgers.

Speaking of… conditions, I really like this bit of thought on meaning of the stubby and its effectiveness as an economic tool:

By 1962, the year after the stubby was introduced, Canada’s Big Three brewers controlled about 95 per cent of the Canadian beer market… When the stubby was made a packaging requirement for all beer sold at its stores in Ontario, Thompson argues, the Big Three effectively locked all foreign brewers out by creating an extra hurdle for entry into the market. “To bottle in the stubby, [American brewers] are going to have to make their own line at their plant to bottle specifically for Ontario,” she said, noting any cost savings for American brewers through the reusable stubby would be eaten up in transportation costs by first shipping the beer to Canada then shipping it back the U.S. for a refill. 

PS: a Caeser is better than a Bloody Mary. Fact.

Gary shared a great record of the earliest days of US micro at the end of last week that he found in in the “Golden State Newsletter” column in the Nov-Dec 1979 edition of the Beer Can Collectors New Report found at the Internet Archive. That’s a snippet of the text to the right. I like the live action detail of the first encounter at New Albion:

Greg entered the barn and was surprisingly greeted by three bustling employees involved in 20th Century brewing efficiency: After labels were scraped off what appeared to be recycled Schlitz and Bud bottles, they were washed and singularly hand filled at one tap. The bottles were then hand capped and placed in cases. Boxes of Ale, Stout and Porter stood ready to be loaded onto a used Dodge pick-up truck and delivered world wide. Greg spoke to the Brewmaster (bottle filler). This informative fellow mumbled something about being retired from the Navy, liking to drink ale, and not having time to talk. Greg left.

Lovely vignette. And there’s an interesting note on the state of US drinking trends on the next page: “When color TV became a standard fixture in the home, beer drinking moved out of the bar and into the family room. Two-thirds of all beer is consumed at home—that’s 16 million six-packs a day.” This all speaks to the point made last week about the loss of reliable records – but also shows how there is still good stuff to be found.

What else is going on? Well, Laura published a great roundup from the June edition of The Session last weekend. Plenty of good reading there. David Jesudason is covering the editorial duties for July and Joey at Beer In The City is our host for August.

You think beer has it bad in terms of slumping sales? Look at this chart from the American Association of Wine Economists describing the rise and slump of wine consumption in China over the years 1994 to 2024. Consumption is now below 1995 levels. Mirrors the slump in new home sales there. Makes sense.  And that slump in beer has been described in a form worth sharing:

…the industry faces threats from ”sheep, parasites and wolves,” a reference to the way former Coca-Cola Co. Chief Executive Doug Ivester once described competition in the soft-drink industry in the early 1990s. “For the beer industry, spirits are wolves, winning share of throat and now pushing more directly into beer occasions with ready to drink,” the analysts said. “Energy drinks are parasites, successfully using beer distribution as a platform to sell to soft drink companies. Beer players are sheep, ceding customers and attention while beer consumption continues to decline.”

Note: lager larks. And another note about a visitor to a pub caught my eye this week, a visit in this case that took place in 1789* that still resonates today in a particular part of the world where my geneologicals place one quarter of my genomics:

When Scotland’s national bard stopped off for a drink in Sanquhar, there was only one place he found acceptable. Robert Burns liked the inn run by Edward Whigham so much that he immortalised it in verse, with At Whigham’s Inn, Sanquhar. The prominent property in the heart of the south of Scotland town has become much less welcoming in recent years and has fallen on hard times. However, the local community has now stepped in with the hope of bringing the building back into use – with a nod to the poet who found it such a pleasant hostelry.

I found this bit of social science interesting but not, to be honest, convincing. If, as we saw above, the new fangled colour TV was another nail on the coffin of the US neighbourhood bar circa 1979, are pub crawls in the UK really going to rescue of the industry today? Here’s a clip from the study’s abstract itself:

Pub crawls are a phenomenon which are part of the hospitality sector and contribute to consumer experiences within the Night Time Economy. We show the current state of knowledge in this immature field via a Systematic Literature Review methodology. Building on this we provide a novel theoretical typology of pub crawl classification based on levels of organisation, supervision/accompaniment and geography. Highlighting the processional nature of pub crawls, where consumers move through multiple individual contexts and as a spatially embedded hospitality experience, we delineate the experience into antecedents, processes and outcomes. Our analyses lay foundations for further fine-grained theorisation. 

So… more of an invitation for further investigations. Less compelling was the survey discussed in Decanter, another effort to explain away the younger set not being the boozers their parents were:

Gen Z is known for turning up its nose at alcohol, but more young adults in this group may now be enjoying a drink, according to an international survey by drinks industry research group IWSR. In March 2025, 73% of Gen Z adults said they had consumed alcohol in the previous six months, found the IWSR Bevtrac survey.  That’s up from 66% when the same question was posed two years ago. IWSR said its Bevtrac survey included legal-drinking-age adults in 15 markets and defined Gen Z as up to 27 years of age. In the 2025 survey, 70% of Gen Z respondents in the US said they had drunk alcohol in the past six months, up from 46% in 2023.

It would be very helpful if the methodology for these sorts of stats wasn’t (i) a self-declaration about (ii) something you did once maybe in the last half year. A generation that has a drink a few times a year is not going to be the savior for anything more than pub crawls could be. Aside from the “rootin’ for booze” bias, isn’t the real story still that this story isn’t really a story?

Speaking of non-story, Alistair is in a rut but he is going to work himself out of it:

…here is my crazy idea, I am just going to write whatever random boozy thoughts pop into my head each and every day for the rest of July, including when I am in Florida on vacation. Maybe I will find something new in the Austrian newspaper archive that I love to trawl, maybe it will be a few lines of total tosh that just needs someone to comment that I am completely wrong, or right, or that you’ve been feeling the same but unable to say it. Maybe I won’t stress myself out…

The story about Justin Hawke semi-formerly from Moor is odd and, I’m going to admit, made up of threads some of which are outside of my regular reading. But nothing was missed about the “intent” that was meant.  Apparently things were known for years but now ties have severed and attendees cancelled and it all reminds me, also oddly, of Rod Stewart… who also was at Glastonbury. UPDATE: see Boak and Bailey’s on the ground reporting.

And over at Pellicle, Katie has published a story on the wines of Tenerife, the largest of the Canary Islands:

I head across town to Vinoteca Con Pasión, which has the largest selection of Canarian wine in the region. Thankfully, most are available by the glass from the shop, or from the restaurant next door. It’s from here that I buy a bottle of Listán Blanco pét-nat, made by La Orotava winemaker Dolores Cabrera… Her wines named La Araucaria are her most expressive—bottles made exclusively with indigenous Listán Negro or Listán Blanco grapes, from vines between 50 and 100 years old. Her vines are also trained in the cordón trenzado method, trailing long, woven tails across the breadth of her personal sections of paradise.

This is interesting for anyone who has spent a part of their life poring over newpaper notices and other documents from the 1600s and 1700s looking for beer references as “Canary wine” is another product you see regularly referenced. The wines of those times could well have borne a strong resemblance to what Katie experienced today. Though there are clear suggestions of the old stuff being heavy and sweet and boozy.

The New York Times in its Wirecutter column presented a set reasonable arguments from reasonably well informed people for the Teku beer glass… with an interestingly blunt conclusion:

All that said—and as we found in our own tests — most people probably won’t be able to detect significantly more flavors and aromas when they drink a beer out of a Teku compared with other glassware. It takes years of experience and training to develop that much nuance in your senses of smell and taste. But you might notice some subtle improvements while appreciating the other benefits of the glass, such as its versatility and good looks.

So my Mason jar habit remains a solid option. Speaking not of which, was it in a biography of Vita Sackville West that I read the comment from some member of the English aristocracy that he didn’t understand the Great War given all the customers from Germany who were being killed. Are the Trump immigration orders causing an analogous effect?

“A lot of Hispanic consumers are apprehensive to leave their house or … deviate from their routine or go out,” Dave Williams of Bump Williams Consulting told Yahoo Finance. “That results in fewer opportunities and occasions where beer would slot into the mix.” “The abruptness of this slowdown … makes me feel like there’s a lot more of it tied to the cyclical aspect of these consumer behaviors due to the recent ICE raids or deportation scares, whether you’re legal or not … that’s on top of the other structural aspects that beer brands in general,” Williams added.

Well, there you go. We started at the northern end of the current… conditions and ended up at the south. These are the times. As you contemplate that… again… please check out Boak and Bailey every Saturday. Look out for Stan when he feels the urge now that he’s retired from Monday slot. Then listen to a few of the now rarely refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (sometimes even but never) odd Fridays. And maybe The British Food History Podcast. Maybe? And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too.  Ben’s Beer and Badword is out there with the all the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer featuring visits to places like… Michigan! All About Beer has given space to some trade possy podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast with an episode just last month!. And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good but, hmm, they’ve also gone quiet this year. The rest of these are largely dead. And the long standing Beervana podcast …except they have now stood down.  As has We Are Beer People. The Share looked to be back with a revival but now its gone quiet. And the Boys Are From Märzen podcast appears suspended as does BeerEdge, too. VinePair packed in Taplines as well. All dead and gone.  There is more from the DaftAboutCraft podcast, too. Nope – that ended a year ago.   The Moon Under Water is gone – which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that – but only had the one post. Such is life. Such is beer podcasting and newlettering!

*That’s a nice bit of verse: Envy, if thy jaundiced eye / Through this window chance to spy / To thy sorrow thou shalt find / All that’s generous, all that’s kind / Friendship, virtue, every grace / Dwelling in this happy place.

E