News Briefs for February 28, 2025
•Pernod Ricard has launched Jameson Triple Triple Irish whiskey. The 40% abv whiskey begins life as the brand’s flagship whiskey, which then receives additional maturation in chestnut casks before bottling. With the additional maturation in chestnut wood, the whiskey has been distilled three times and matured in three different types of casks—ex-Bourbon, ex-Sherry, and chestnut—giving Triple Triple its name. The whiskey is now available at select retailers across the U.S. for a suggested price of $29 a bottle. Last year, Jameson was at 3.8 million cases in the U.S., according to Impact Databank.
•Milestone Brands has announced the first North American campaign for Empress 1908 gin, debuting during the 97th Academy Awards on Sunday night. The 30 second ad is titled “Spot of Color” and highlights the gin’s vibrant color was produced by San Francisco-based agency Erich & Kallman. The overall campaign, “Make Life Extraordinary,” will run on TV, streaming, digital, social, OOH, and in print through 2025. Empress 1908 was up 12% to 148,000 cases in the U.S. in 2024, according to Impact Databank.
•Napa Valley, California’s Mayacamas has announced the newest vintages of the winery’s Chardonnay and Merlot. The wines, from the 2023 and 2022 vintages, respectively, will be available in select retailers across the U.S., as well as through the winery’s club and tasting room for around $65 for the 2023 Chardonnay and $75 for the 2022 Merlot. In addition to the new vintages, Mayacamas has re-released the 2013 and 2012 vintages of Chardonnay and Merlot. The library wines retail for $75 for the Chardonnay and $110 for the Merlot.
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