Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters
In this week’s Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters.
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European SVOD Revenues Overtake Public Broadcasters
European revenues for paid streaming services surpassed those of public broadcasters for the first time in 2024, according to Ampere Analysis. SVOD revenues are forecast to reach €38.4 billion by 2029 in Europe, driven by US streaming giants such as Netflix, while public broadcaster revenues remain flat at around €27 billion.
Reach Leverages First-Party Data to Shore Up Digital Business
Reach is leaning into first-party data to offset revenue declines in its print and digital businesses, the UK publisher revealed in its 2024 earnings, noting that data-driven ads are “higher yielding” than standard digital inventory. Reach’s data-led revenues are therefore growing while its print and digital sales are falling, with data-led revenues now making up 45 percent of digital revenue.
Sport Execs Flag AI’s Impact on Content Generation
AI is on track to revolutionise sports media, according to a survey from consultancy firm Altman Solon. Senior sports executives expect AI to have a high or utmost impact on content generation (82 percent) and fan engagement (81 percent), just behind the predicted impact on performance analytics for athletes and teams (85 percent).
Online Video to Comprise 45 Percent of M&E Market by 2028
Online video revenues are projected to make up 45 percent of global media and entertainment revenues by 2028, according to forecasts from Omdia. Traditional TV is the only channel expected to decline over the next four years, suggesting TV spend will shift to online video.
US Has Eight Times More FAST Channels Than UK
The free ad-supported streaming TV (FAST) market in the US dwarfs the next largest in channel numbers, according to Gracenote, Nielsen’s content data business. The US had 1,189 FAST channels in February 2025, almost eight times more than the UK (153) in second place, followed by Germany (109) and Canada (85).
The Week in Stocks
Agencies
Shares in Omnicom and IPG are down as the Federal Trade Commission (FTC) reviews the merger between the two ad giants.
TV
ProSieben’s share price is climbing as reports suggest General Atlantic, a US private equity firm, could take a minority stake in the German broadcaster.
Publishers
Future’s stock price gained almost 6 percent last week, but has fallen 70 percent over the last three years.
Ad Tech
Nexxen stock is down 9 percent this week after hitting a 52-week high in February.
Tech
Nvidia shares are showing signs of recovery in anticipation of the tech giant’s latest AI chip announcements at the GPU Technology Conference.
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