CMO
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The 2027 CMO planning challenge is bigger than the budget
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Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable.  Buyers were increasingly visible, ...

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2024 Affiliate Marketing Forecast: Insights from Adsterra CMO
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The affiliate marketing industry is evolving, and keeping up with the latest developments is vital to stay ahead of your competition. To shed some ...

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B2B Reads: AI Search, CMO Orchestration, and Marketing Silos
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Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). ...

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Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsen
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Consumer electronics marketing has a bad habit: It talks too much about the product and not enough about the person buying it. In this episode of Marketing ...

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ET Shark Awards – The South Chapter: The Grand Jury reveal, ETBrandEquity
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Following seven years of celebrating marketing ...

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2024 Affiliate Marketing Forecast: Insights from Adsterra CMO
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KJ Rocker is a seasoned affiliate marketer and the COO of Affiliate World Conferences, the world’s premier event series for performance ...

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Building an AI CMO That Becomes Your Strategic Marketing Partner : Social Media Examiner
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Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th ...

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Kantar’s Vera Sidlova: the questions every CMO will be asking at Cannes
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It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also ...

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How CMOs Can Lead with Agility and Purpose
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For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into ...

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