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Consumer electronics marketing has a bad habit: It talks too much about the product and not enough about the person buying it. In this episode of Marketing ...

Following seven years of celebrating marketing ...

KJ Rocker is a seasoned affiliate marketer and the COO of Affiliate World Conferences, the world’s premier event series for performance ...

Social Marketing Trends The data you've been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th ...

It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also ...

For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into ...

In advance of the upcoming Association of National Advertisers' In-House Agency Conference, I spoke with Melanie Huet, CMO of Newell Brands. Newell’s ...

Table of Contents Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level marketing strategy without the cost ...

Zoom has hired Kimberly Storin as its new chief marketing officer (CMO).The exec joins from Zayo Group, a communications and bandwidth infrastructure ...