RICH’S HELPS FOODSERVICE OPERATORS AND CATERERS MAKE MORE DOUGH WITH NEW GLUTEN FREE AND PINSA PARBAKED FROZEN PIZZA BASE RANGES
The Pinsa parbaked frozen bases are made in Italy, making them a truly authentic Italian experience for consumers. They require no proving or other specialist dough handling skills and can be topped and baked from frozen, so they present foodservice outlets with an easy way to offer their customers a lighter bite.
The bases are made with a combination of extra virgin olive oil, finely-ground wheat flour that’s commonly used for making traditional pizza doughs, and sourdough. Available for launch in 9-inch & 12-inch rounds with other sizes & shapes available.
Stockist partners will have access to Rich’s online library of quality pizza imagery and videos to use for promotions, as well as free training resources and access to custom courses. Sell sheets, handling guides and samples are also available.
Pizza is a long-established favourite among British consumers, but these launches come at a time when the out-of-home pizza market is in a particularly strong position. The market is now worth £3.2 billion and is growing at +3.6% year on year (YoY). In the year ending June 2024, a staggering 714 million pizza servings were purchased, up +2.3% YoY.[1]
Much of this growth has come from increased frequency of purchase, which demonstrates why lighter options such as these ranges are crucial for operators to unlock higher sales and profits. However, pizza is also winning share from other takeaway-style foods, with 726,000 servings purchased by people switching from burgers last year.[2]
These launches reinforce Rich’s ambition to be the UK’s trusted, first-choice supplier of frozen pizza bases. The company’s pizza-making heritage dates back to 1978, when it installed its first pizza dough ball line at its Wisconsin factory. Over the past 20 years, Rich’s has expanded its expertise by acquiring leading family-owned businesses, including Goglanian Bakeries, Venice Bakery, Rizzuto Foods, and BakeHouse Foods—bringing together a wealth of pizza-making knowledge under one global brand.
Contact the Richs sales team on: [email protected]
[1] Out-of-Home Pizza – KPIs and % chg. YE June 2024 vs. YE June 2023
[2] Out-of-Home Pizza – KPIs and % chg. YE June 2024 vs. YE June 2023
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