Buffalo Trace, Don Julio Buck Trends At Retail
Amid an uncertain economy, the U.S. spirits market fell in the off-premise during the most recent 12-week period ending April 20 in IRI/Circana channels. All major categories declined, including Tequila, which up until this year had been one of the few industry bright spots.
Among the 25 largest-selling brands by value in IRI/Circana—excluding RTDs—only Don Julio Tequila and Buffalo Trace Bourbon increased the past 12 weeks. Last year, Don Julio became the market’s largest brand overall by dollar value, according to Impact Databank, surpassing Tito’s vodka.—Daniel Marsteller
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Tagged : Buffalo Trace, Don Julio
