Already the title partner of the Guinness Men’s Six Nations, this expanded, groundbreaking partnership sees the UK’s number one on-trade beer brand1 continue its unwavering support for one of the most exciting sporting tournaments in the world.
Today’s announcement is a representation of our commitment to create a better society through diversity and inclusion, as part of our ‘Society 2030: Spirit of Progress’ agenda.
Stephen O’Kelly, Diageo’s Global Brand Director for Guinness, says: “This new partnership will help support the skill and talent of the women’s competition to surge forward towards a level playing field between the men’s and women’s game. It is our goal to Never Settle until rugby is a place where everyone belongs, where we hold nothing back, and where we unite together in sport and life.”
The 2024 Guinness Men’s Six Nations begins on 2 February, and the 2024 Guinness Women’s Six Nations will kick off on 23 March.
