Email Marketing in 2025: The New Rules for B2Bs


Recently, I had the pleasure of catching up with Dave Charest, Director of Small Business Success at Constant Contact. I’m looking forward to his upcoming presentation at Experience Inbound — and I just couldn’t resist inviting him on The ChangeOver Podcast to share his insights about email marketing.

We had an insightful conversation about how email marketing continues to evolve, why personalization and AI are reshaping B2B marketing strategies, and what industrials must focus on to stay competitive. 

I highly recommend you take a deep dive into the entire podcast episode now, but if you’re pressed for time, scan through the blog highlights now and circle back for a full listen later.



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