The latest AI-powered martech news and releases

PwC tried to combine “thought leadership” with AI-written reports, and you know what happened next.

The company “published reports on AI and electric vehicles riddled with fake footnotes, misattributed claims and unverifiable information, the latest example of a Big Four firm’s slapdash use of AI-generated content,” reports The Financial Times.

The reports, produced by PwC Middle East to showcase its expertise on AI, government services, and electric vehicles, were found by researchers at GPTZero to contain fake citations, misattributed sources, and references that either didn’t support the claims made or didn’t exist at all.

“Several more footnotes refer to unusual sources. For example, a teenage blogger with 280 followers on Medium is cited as PwC’s source for information about a JPMorgan initiative it calls a “real world success story” of agentic AI. The initiative — in which the bank automated the review of commercial loan agreements, saving hundreds of thousands of hours of human work — was first reported in 2017, five years before ChatGPT launched the era of generative AI.” 

The findings are particularly awkward for a firm that advises clients on adopting AI responsibly. “Do as I say, not as I do,” is a very interesting business model.

Previous GPTZero investigations led PwC’s rivals EY and KPMG to retract reports that also appeared to include hallucinations.

Here are this week’s other AI-powered martech releases and news:

July 30, 2026

Algolia launched Agent Studio to help online store owners create digital shopping assistants. The system uses machine learning models to search store inventories, process customer reviews, and answer buyer questions with verified product information.

CallRail integrated its Voice Assist software with the Clio practice management system. The tool uses natural language processing during phone calls to retrieve contact records automatically and schedule client appointments on shared calendars.

Channel Factory launched AI Slop Detection to classify digital video content across a five-tier quality scale. The software analyzes images, audio tracks, and spoken words to flag automated, low-quality media before advertisers place bid offers.

Directree launched GEO Monitor to measure how software products rank inside conversational search engine answers. The platform sends automated prompts to large language models weekly to record which brands appear in search responses and which web sources the models cite.

Dstillery and Canvas Worldwide created DS-1 to manage live digital ad campaigns. The system applies predictive algorithms to campaign data, continuously adjusting audience targeting during media delivery.

GrowthLoop created Engagement Suite to execute multi-channel marketing actions directly from enterprise data platforms. The application applies artificial intelligence to user behavioral data to build target audiences, generate message content, and trigger promotional campaigns.

Guideline launched its Ad Intelligence MCP Server to connect global advertising spend data to autonomous digital agents. The tool relies on generative models to fetch historical spending metrics and answer user queries about market trends.

Instinctools launched Vibe Code Audit and Cleanup services to refine software programs created with automated coding assistants. Software engineers test the generated source code, resolve errors, and restructure complex programming logic.

Interbrand and Clootrack partnered to launch an operating platform for monitoring brand perception. The tool applies machine learning algorithms to consumer feedback to identify patterns in public opinion and guide executive branding strategy.

Liquid Interactive launched a software application that builds interactive, visual digital experiences. The tool uses image-generation models to transform static photo libraries into movable digital environments.

MarketBridge and Meltwater partnered to combine corporate sales metrics with public web insights. The combined software uses predictive analytics to score business leads and direct sales teams toward high-priority accounts.

Mod Op unveiled ORION as an operational system for managing agency workflows. The platform applies custom-built language models to client data to generate ad copy, predict campaign performance, and audit media visibility.

Nielsen launched Ad Intel AI to consolidate unstructured advertising data across global channels. The product uses machine learning algorithms to process ad content, calculate spending metrics, and standardize competitor performance reports.

OpenSurvey updated DataSpace to automatically conduct digital market research. The platform deploys software agents to design consumer questionnaires, collect response data, and summarize findings into structured reports.

Parsnipp launched Smart LLM Ads to insert promotional material directly into conversational search answers. The advertising engine analyzes user prompts to place paid messaging inside generated text responses.

Pattern expanded its ad-buying network to include paid positions inside conversational search platforms. The engine uses targeting algorithms to place dynamic advertisements next to responses generated by conversational models.

Pepper launched its GEO platform to track corporate mentions within generative search engine results. The software analyzes text responses from online query models to pinpoint missing brand references and benchmark industry presence.

Progress Software introduced built-in AI tools for its web content management platform. The software uses automated agents to translate web text into foreign languages, generate page descriptions, and reformat content for digital publishing.

PropellerAds updated the Niko AI software agent to manage digital advertising campaigns. The program uses machine learning to generate ad assets, run split tests, and reallocate advertising budgets to top-performing placements.

SEO Image launched a website evaluation tool that measures web page compatibility with generative search engines. The application processes website text and site structures to flag technical flaws and score how clearly content communicates topic authority to automated query engines.

Sensor Tower collaborated with Google Ads to transfer social media creative assets into multi-platform ad channels. The system uses machine learning tools to evaluate existing creative performance and adapt visual components for video campaigns.

StackAdapt launched Ivy Studio to serve as a production hub for digital advertising assets. The system applies generative tools to raw text prompts to output image variations, audio voiceovers, and dynamic ad formats.

Targence launched a monitoring service that tracks business profiles generated by search algorithms. The tool uses natural language processing to audit online model outputs and correct inaccurate business descriptions.

Teck NOC launched a monitoring service to track how corporate brands appear in algorithmic search results. The platform uses text parsing to check AI-generated answers, cataloging where brand names appear in synthetic responses.

Text-Based AI Is Just the Start / Liquid Interactive launched Liquid Photos to create visual media interfaces. The program relies on generative image models to convert static picture galleries into interactive 3D assets.

Uniqode launched Una as an interactive management assistant for QR code marketing campaigns. The software processes user prompts to construct campaign landing pages, generate tracking codes, and summarize viewer interaction metrics.

Verve expanded its digital ad platform to deliver interactive ad formats built for mobile devices. The software uses real-time generative models to customize visual ad elements based on user context and location.

July 23, 2026

Adlo launched a self-serve programmatic advertising platform that places digital ads across publisher networks. Adlo Studio applies generative AI to convert single-text briefs into formatted banner, video, and audio ads with matching brand designs.

Altudo launched FastLane, a software delivery system for building and modernizing Sitecore websites. The system deploys specialized AI agents that scan existing websites, identify reusable design patterns, generate base code, and automate content migration.

Brunner acquired AdSkate, an advertising analytics platform, to add predictive creative insights to its marketing suite. Machine learning models evaluate visual elements, text, and audience segments across ad creative to identify specific drivers of ad performance.

Certinia acquired Moonnox to automate administrative workflows for professional services teams. The platform deploys AI agents that process unstructured conversation data from workplace apps, alongside enterprise records, to automatically generate statements of work, proposals, and project plans.

Constant Contact launched its “Great Needs Great” platform update to automate marketing campaigns across email and social media channels. Machine learning models trained on historical campaign data transform single text prompts into tailored email designs, written copy, contact segments, and social media schedules.

CrunchJunkie launched a marketing reporting tool that measures brand presence across conversational search engines and attributes website conversions. Natural language tools monitor how platforms like ChatGPT, Gemini, and Perplexity answer queries about specific brands and connect those interactions to customer conversion data.

CTM launched a native OpenAI Ads integration and an in-platform setup agent named AskCTM. The system attributes phone calls generated by ChatGPT ads to specific campaigns, while the AskCTM conversational agent guides users through software configuration using text prompts.

Decart launched Lucy 2.5, a generative video model available through an application programming interface. The model applies real-time neural processing to insert digital products, modify visual effects, and perform virtual product try-ons on live video streams from text prompts.

DemandScience launched an updated version of Ionic, an intelligence layer designed for business-to-business marketing teams. Machine learning algorithms analyze buyer-intent signals and market activity to score sales opportunities and automate the distribution of target campaigns.

FirstHive launched Eddie, an autonomous decision engine built into its customer data platform. The system uses vertical machine learning models and identity resolution algorithms to analyze unified customer records, determine next marketing actions, and execute campaigns across channels.

FreeCast updated its Zer0Gap CTV advertising platform with audience analysis tools. Predictive AI models process consumer behavioral, household, and demographic data to evaluate advertising opportunities against ideal customer profiles before media placement occurs.

GenOptima launched a Generative Engine Optimization service that manages brand visibility inside artificial intelligence search platforms. The infrastructure deploys specialized software agents to audit brand information, train large language models on corporate data, and track brand citations across conversational search platforms.

GetWhys launched a marketing content validation platform designed for business go-to-market teams. Natural language algorithms analyze draft copy and match text against a database of buyer interviews, providing real-time evidence and validation scores inside existing workflow applications.

Grow Predictably launched an online Generative Engine Optimization audit tool that evaluates webpage readiness for artificial intelligence search engines. Algorithmic analysis measures web page URLs across five structural factors, scoring how effectively platforms like ChatGPT and Perplexity extract and cite content.

Ironmark launched Ignition AI, a distributed marketing platform designed for multi-location enterprises and franchise networks. An embedded conversational AI assistant named Ask Iggy translates raw marketing campaign data into plain-language performance reports and location-specific marketing recommendations.

KIM C&C launched Sentinel Beta, an ecommerce customer support system that pairs automated service tools with human oversight. Generative AI algorithms draft customer inquiry responses, compile interaction summaries, and route complex tickets to human support staff.

Omni Channel Solutions launched OMNI 360, a framework that measures brand discoverability across artificial intelligence search engines. Proprietary evaluation algorithms analyze digital signals to produce a benchmark score reflecting how accurately conversational engines perceive and recommend a brand.

Otter.ai launched Live Assist, a real-time call coaching agent for enterprise users. The software applies natural language processing to listen to live meeting audio, match speech against uploaded sales playbooks, and display private guidance cards with suggested questions and responses during the call.

Reputation Resolutions expanded its online reputation management services to cover conversational search environments. The firm deploys tracking software that scans generative platforms like ChatGPT and Google AI Overviews to identify brand representations and correct inaccurate AI-generated summaries.

Saleoid launched a modular CRM platform designed for small businesses. Conversational machine learning tools transcribe customer communications, highlight priority leads, suggest follow-up schedules, and process natural language text commands for administrative tasks.

Scaffold launched a creative automation platform designed to preserve individual artistic voice during content production. Machine learning models learn a creator’s specific writing or design style to generate preliminary work drafts that mirror the user’s personal stylistic rules.

SeeResponse launched an Answer Engine Optimization service practice to increase corporate visibility inside artificial intelligence search platforms. The agency restructures website data schema and aligns entity references so conversational models accurately cite and recommend client brands in generated answers.

SEO Image launched a website audit tool that measures standard search engine optimization alongside artificial intelligence search visibility. Diagnostic algorithms evaluate on-page text clarity, site architecture, and content authority to score how effectively conversational search engines interpret the website.

Tenon expanded its marketing automation capabilities natively into the ServiceNow platform to unify enterprise customer messaging. The software uses native machine learning models and shared operational data to trigger automated email and SMS campaigns in response to real-time customer service and sales events.

Triggers launched the Brand Instinct Monitor, a brand health measurement platform that tracks subconscious consumer associations. Implicit testing algorithms analyze verbal and visual signals to measure non-conscious brand memory networks and predict consumer purchase choices.

Verve launched Orbit, a publisher growth solution that directs mobile reader traffic to digital media properties. The platform processes on-site search data and large language model signals through machine learning algorithms to identify reader intent and serve targeted content within mobile applications.

VisualAI launched discoverGPT, a product discovery platform for e-commerce merchants and AI shopping agents. The platform applies multimodal machine learning models to power site search through natural language, process visual image queries, clean product catalog data, and render virtual product try-ons.

Watchfire added an artificial intelligence content generator to its Ignite OPx digital signage management platform. Generative image and text models create custom background graphics, promotional visual assets, and display copy directly from plain-language user prompts.

Webflow launched Model Context Protocol server version 2.0 to add governance controls to artificial intelligence website management. The software applies brand voice rules, design system restrictions, and permission boundaries to direct how external conversational AI agents edit, build, and publish website content.

Whop launched Whop CLI, a command-line interface providing access to the company’s full business management API. Natural language translation algorithms convert plain-text commands from users or autonomous software agents into executable code that creates checkout links, manages products, and runs ad campaigns.

July 15, 2026

6sense launched a Model Context Protocol (MCP) server to share business buying intent data with external systems. AI agents query this server to retrieve account engagement signals.

Agents Not Ads built an advertising network designed to deliver targeted product recommendations directly to AI agents. The system matches sponsor data with user intent queries processed by external conversational models.

Akeneo introduced an agentic product experience platform to manage ecommerce product information. Autonomous AI agents write product descriptions, translate attributes across languages, and correct data inconsistencies.

Altudo released Fastlane, a migration tool designed to transition legacy websites to Sitecore. Generative AI models automate content mapping and translate old codebases into the new platform structure.

Ascendios AI deployed an autonomous video ad generator. The system processes product catalog data and uses machine learning to construct video advertisements without manual video editing.

AskNicely introduced an AI agent to manage online customer reviews. The tool analyzes customer satisfaction surveys and automatically directs happy clients to post ratings on third-party review platforms.

Brunner acquired Adskate to integrate cookie-less contextual targeting technology into its marketing services. Machine learning algorithms analyze video and text content to place digital advertisements in relevant environments.

Cision integrated AI search visibility metrics into the CisionOne platform. Natural language processing models scrape public chatbot outputs to track how often brands appear in AI-generated search answers.

Clari partnered with Salesloft to integrate customer conversation data into its revenue operations platform. AI models analyze call transcripts to forecast deal outcomes and suggest sales actions.

Contentsquare integrated its digital experience platform with Dust AI assistants. Digital marketing teams query the integrated AI assistants using natural language to retrieve customer journey analytics.

Conveo launched a continuous qualitative research program. AI conversational bots conduct user research interviews and synthesize transcript data into automated summary reports.

DanAds upgraded its self-serve advertising platform to automate creative asset design. Generative AI models format and optimize ad banners based on target audience profiles.

Decart released Lucy 2.5 to generate and edit video assets. Deep learning models process text prompts to render real-time video adjustments.

Dovetail expanded its research platform to include digital twins of target customer segments. AI models analyze past feedback datasets to simulate how these customer personas respond to new product ideas.

Duda introduced website generation features for agencies. The AI system generates website layouts, site sections, and draft copy from client briefs.

Frostbite Marketing launched a search optimization service targeting traditional and AI search engines. Machine learning algorithms analyze chatbot outputs and search result trends to adjust website structural schemas.

GetWhys updated its platform to generate go-to-market copy. Generative AI models analyze transcribed buyer interviews to write product landing pages and marketing emails.

GoEnhance AI released a workflow analysis tool to evaluate video generation engines. Deep learning models compare frame rates and motion consistency across systems like Grok, Kling, and Runway.

GumGum deployed Mindset Agent to place digital advertisements based on the consumer’s state of mind. AI models process web page text and user interaction signals to select advertisements without relying on tracking cookies.

Ironmark launched Ignition AI to coordinate marketing activities for localized brands. Generative AI models produce localized ad copy and social graphics while maintaining the parent brand’s guidelines.

Klaviyo launched social marketing tools to integrate organic social media profiles into its customer database. Machine learning algorithms analyze audience activity data to schedule posts and draft social copy.

Next Net and Sundial Media Technology Group launched SAIL, a rights-managed content standard for training data. Machine learning systems and cryptographic protocols track and verify instances of AI models scraping publisher content.

Nylas updated its scheduling and communication APIs. Machine learning models analyze incoming calendar requests to draft meeting options.

Omneky launched a public API and Model Context Protocol server to automate advertising creative production. External AI systems communicate with this platform to request optimized ad copy and imagery.

OneSignal released an autonomous lifecycle marketing platform and MCP server. AI models analyze individual app usage trends to trigger push notifications and choose delivery channels.

Profound introduced FactCheck to monitor brand representation inside AI model outputs. Machine learning agents query search bots to identify and flag inaccurate or hallucinated brand details.

PwC partnered with OpenAI to deploy customer engagement agents. The firm integrates OpenAI models to automate customer service inquiries and resolution workflows.

SeeResponse introduced an Answer Engine Optimization service to manage brand visibility inside conversational search engines. Machine learning tools analyze chatbot responses to identify content gaps.

Sprinklr updated its platform with autonomous conversational capabilities. AI agents process incoming customer service requests, initiate refunds, and modify user account settings.

Tenon expanded its marketing automation capabilities into the ServiceNow platform. AI models automate campaign review steps and route project tasks.

The Creative AI Platform released a workspace that lets professionals build custom AI training environments. Designers use their own assets to train localized models and retain permanent ownership of the resulting AI model.

Vmake Labs released Brainrot marketing video templates to generate social media clips. Generative AI algorithms transform standard product photography into viral video formats.

Watchfire added the Ignite Content Generator to its digital signs. Generative AI models produce text and graphic layouts based on simple user prompts.

Wistia launched an MCP server to connect video libraries directly to AI development interfaces. Developers query their stored video files using natural language within applications like ChatGPT and Claude.

XR introduced XR One to coordinate advertising operations from initial planning to final asset delivery. Predictive AI models forecast ad placement performance across media channels.

July 9, 2026

ActiveCampaign released a Google Ads connector for its Active Intelligence platform. The software uses machine learning to match customer data to Google Ads target profiles and to build campaign assets using automated prompts.

AllyHub launched an ecommerce browser extension that automates content production workflows. The tool uses artificial intelligence to generate text and images directly inside the seller dashboard based on user specifications.

Blotato deployed an analytics toolkit designed for autonomous applications. The system monitors the engagement metrics of social media text generated by artificial intelligence and modifies future output based on historical user interaction data.

Digitala.ai published a platform of web tools for search engine optimization. The software processes user-supplied keywords through language models to generate articles, headlines, and structural meta tags.

Eagle Eye entered a partnership with Kwik Trip to implement digital loyalty marketing. The enterprise platform applies predictive algorithms to point-of-sale customer purchase history to generate unique, targeted discount notifications.

Edge226 completed the acquisition of AnyClip Ltd to merge video content processing with performance advertising. The combined system runs machine learning models to analyze video frames and automatically generate contextual advertising tags for multi-channel campaigns.

FullHost introduced AI Studio, a website development environment hosted on servers in Canada. The program transforms single text descriptions into complete web applications and interface layouts using a generative foundation model.

Green Lotus released an automated staff-simulation suite for small-business websites. The system deploys specialized software agents that respond to customer inquiries, coordinate appointment calendars, and generate localized digital ads.

GReminders launched AI Forms to automate database entry from audio files and uploaded text documentation. The application scans files, extracts text fields, and populates CRM software profiles without manual operator typing.

Guideline developed Verified Ad Intelligence to track commercial spending on artificial intelligence platforms. The software monitors model recommendations and logs competitive advertisement costs across search interfaces.

Intuiface unveiled Experience Generator, an interactive application-building interface. The software uses natural language processing to translate user text descriptions into functional touch-screen layouts and digital display code.

Popl created an event-organization assistant within the Anthropic Claude platform. The application uses natural language models to sort digital business cards, group leads by industry, and compose post-event follow-up messages.

Profound released Ads Studio to manage marketing campaigns on generative search platforms. ^{The program evaluates how systems like Perplexity crawl brand names and modifies digital assets to match the structural preferences of search models.}

Profound introduced AIM to convert generative search data into real-time marketing tactics. ^{The platform scans consumer conversational inputs within search applications to identify buying intent and triggers specific display advertisements based on those scans.}

Quiq launched Verified Intelligence to regulate autonomous customer service software. The framework locks the underlying language models into a predefined set of company policy rules to prevent the software from generating inaccurate responses.

Stensul updated its content creation platform to provide oversight for automated marketing. The system applies brand governance filters to text and images generated by corporate artificial intelligence tools before publication.

Telgorithm introduced an RCS Business Messaging suite that connects automated conversations to mobile devices. The software routes text interactions through specialized algorithms to choose response paths based on incoming customer statements.

XPLN.AI launched Ideal Attention Time to evaluate digital media viewability metrics. The analytics engine evaluates creative assets and media placements using machine learning models to predict the length of audience engagement before a campaign goes live.

Zanderio expanded its autonomous sales software to manage customer service requests outside normal business hours. The application uses conversational artificial intelligence to answer pricing questions and log service requests from incoming messages.

Zappi released Amplify AI to provide automated advertisement testing for digital campaigns. The software scores creative concepts using predictive algorithms trained on past consumer research surveys before media buyers purchase ad placements.