Lord Hobo Brewing Co. & Bananagrams, Inc. Team Up for “Fruit Peddler” — A Playful Fruity Pale Ale
PRESS RELEASE / May 29, 2025 (Woburn, MA) – Lord Hobo Brewing Co. is thrilled to announce the latest release in its Collab Series: a partnership with Bananagrams, Inc., makers of the iconic word tile game BANANAGRAMS®. Together, they’ve crafted Fruit Peddler: a limited-release 6% Fruity Pale Ale bursting with bold flavor and community spirit.
Designed for those who play hard and sip easy, Fruit Peddler is a bright, tropical pour featuring passionfruit, mango, pineapple, and banana, all wrapped in a refreshingly smooth finish. It’s a beer built for game night, whether you’re spelling out victory or simply savoring the moment.
“Our Collab Series is all about local connections and bold ideas, and this one checks every box,” said Aubree Karls, Director of Marketing at Lord Hobo Brewing Co. “BANANAGRAMS is a beloved Rhode Island born game that brings people together, just like good beer. It’s been an amazing partnership, and we’re excited to bring this collaboration to life this June.”
To celebrate the launch, Lord Hobo’s Woburn Taproom will host a Bananagrams Takeover Party on Wednesday, June 26 from 6–10 PM, featuring:
● A BANANAGRAMS tournament with exciting prizes
● Specialty games like Word-A-Melon® and Pairs in Pears®
● Exclusive giveaways and prizes
● And of course, plenty of Fruit Peddler on tap and to-go
“Partnering with Lord Hobo has been a blast,” said Rena Nathanson, CEO & Co-Inventor, Bananagrams, Inc.. “We’re always looking for unexpected, joyful ways to connect with our fans, and Fruit Peddler is exactly that: fun, flavorful, and made to be shared. And it’s particularly poignant for us as my grandfather was a fruit peddler!”
Whether you’re a word wizard or just in it for the beer, this is your chance to sip, spell, and celebrate.
Fruit Peddler will be available starting June 16 for a limited time across Lord Hobo’s taprooms and distribution footprint. Don’t miss the chance to try this unique beer, born from two local favorites coming together.
Established in 2015, Lord Hobo Brewing Company has grown from a small Boston craft beer bar to become an iconic Boston brand with a large brewery located in Woburn, MA and a recently added Boston Seaport restaurant and taproom. Now in our tenth year, the greatest strength of the brewery is delivering innovative beverages to our passionate supporters. In the last three years, Valterra Capital, the principal investor in the brewery, has led the transformation of the company with new management and revitalized direction.
At its core, family-owned and Rhode Island-based Bananagrams, Inc. aims to produce family-friendly games with extraordinary packaging, super simple rules and high quality, tactile components that players won’t want to put down. The brand continues to celebrate the global phenomenon word tile game BANANAGRAMS®, played by millions worldwide in more than 45 countries and in 19 different languages. But they’re not just bananas, they’re also crazy about their fresh new games that can be enjoyed by anybody, regardless of age or expertise.
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