In a recent Forbes article, Morrow suggests a better name for the function is Strategic Response Management. In explaining her efforts to pull the field from back-office shadows anonymity, she highlights how the function listens to, understands, and serves an extensive group of stakeholders, including:
- Current Customers
- Prospective Clients
- Sales
- Marketing
- Brand Management
In serving each of these groups, Danelle explains it is critical to speak their language – a lesson we teach in our leadership classes and a cornerstone of serving others. Yet, speaking their language is only the start. Another great example of servant leadership in action is Ms. Morrow’s emphasis on the role these teams play as stewards of vital corporate resources.
