Here’s a recent email campaign from Macy’s.
The $24.99 UGG Throw. That’s the place where MRV matters.
Items featured in email campaigns should likely have two key qualities.
- A Winning or Contending Item (to boost sales).
- High MRV (S-Tier or A-Tier), to boost the future value of the customers who buy the item.
If you want a higher annual repurchase rate and all the loyalty benefits that come with it, why wouldn’t you advertise your best-selling items that also cause customers to become more likely to repurchase in the future?
Contact me now ([email protected]) for a quick $5,000 MRV run, paired with quarterly updates for a year at no additional cost to you.
