RSI or Recursive Self-improvement has been the talk of the town lately. The term came into surface when it was emphasized as ...
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Web analytics helps teams decide what to fix, where to invest and which channels deserve more attention. But those decisions are only as strong as ...
When Google reports lift results… Who is it solving for?Let’s start with a phrase that causes me to cringe every time I hear it: “directional results.”It ...
“Are AI moderators as good as human moderators?” That’s a good question. It’d be good to have data to help answer that. Instead, we have claims from ...
When I left Lands' End in 1995, one of the challenges the analytically-focused person faced was the fact that some in Management did not believe that if ...
Earlier this year, we shared our vision for transforming measurement from a reactive report card to a proactive performance engine. That momentum requires ...
A year ago, terminal AI mostly meant asking a model to explain errors, generate commands, or edit small functions. In 2026, ...
Google Tag Manager has a new, AI-powered feature. It’s not flashy, it’s not prominent, and it’s not something you’d make a big deal out of. However, it ...
Google Analytics (GA) is the biggest player in the web analytics space. But dominance and reliability aren’t the same metric. Over the years, users ...
This comes up from time-to-time ... "don't talk to me about selling my business, I'm not remotely interested in selling my business.Fair ...
OpenAI has released GPT-6 Astra, its newest frontier model, less than a week after Anthropic’s Claude Fable 5.1. OpenAI calls ...
Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...
