These delightful moments of data insight are the sweet reward in the analytics world. Whether you are a researcher, consultant, data analyst, or part-time Excel jockey, there is joy in finding something that everyone else has missed, or seeing a way to break down long-held assumptions with a new way of looking at a situation.
This is an important part of the ‘The Last Mile of Data’. For years, we’ve focused on visualizing data, creating focused, actionable data products, teaching data fluency skills, and telling data stories. But capturing, sharing, and curating data insights is the last (perhaps latest?) step in bridging the gap between data analysis and the minds of decision-makers.