To survive and thrive in todayâs post-GDPR world, companies need to be able to clearly demonstrate to end users that they operate in an accountable and lawful environment â based both on respect for human rights and irreproachable ethics. This is why itâs essential to choose a digital analytics provider that places user privacy at the heart of their approach.
By ensuring that privacy-driven minimised data collection is at the centre of their market strategy, companies can leverage GDPR-compliant, high quality data as an opportunity to create a virtuous cycle based on trust.Here are the top 10 Privacy features to check when choosing your analytics solution. Check out our new Guide as well to learn how you can maximise the value of privacy-driven analytics.
