I asked readers to offer examples of e-commerce brands executing tactics that are “innovative”. Based on my metrics, several thousand of you read the requests on LinkedIn and on this blog. Five responded. Here are the responses.
From LinkedIn: I don’t know how “innovative” this is — but the best ecom brands seem to proactively cultivate talent from within, rather than recruit from the outside as a first option. I’m surprised more DTC brands don’t pay more attention to player development (like sports teams).
From LinkedIn: See traq.ai for sales conversions and flow.space for growing CPG brands.
From LinkedIn (this one doesn’t seem authentic): As a fellow e-commerce professional, I would like to acknowledge the innovative tactic of using AI-powered chatbots to improve customer service and increase sales. Companies like XYZ are leading the way in this area.
From Our Blog: Here we go: https://www.lavialla.com/. Product: overpriced, exchangeable Italian
organic food sold by everyone else. Half jokingly. I have seen them telling
their story and growing year over year while the products they sold were
available for a fraction of the costs in any urban area. Or on Amazon, which
they don’t use.
From Our Blog: I was shown the ‘Your Style Assistant’ (bottom left of home
page) icon on michaelkors.com a couple of
months ago. Its conversational Ai, allowing customers to input what
they’re shopping for, with results instantly served. It’s provided by Dynamic Yield. The use case I
was shown:
- I’m going to a wedding need a dress – statement dresses
shown - It’s in Bali, do you have light weight dresses – relevant
product shown - Do you have any in brighter colours – relevant product shown
- Do you have any for under $200 – relevant product shown
- Do you have shoes to go with that – relevant product shown
A much more tailored, relevant, enjoyable shopping
experience. I understand voice activation will be phase 2.
