Are you leveraging the full value of privacy-centric digital analytics? As the GDPR hits the two year mark, Data Privacy is a hotter topic than ever. Download our new guide to find out how AT Internet will enable you to maximise the value of a private first approach to analytics. In the meantime, take our quiz to see if you’ve got what it takes to survive and thrive in the future trust economy.
Data privacy quiz
Are you maximising the full value of privacy-driven analytics?
Take our quiz to find out!
1 / 10
1. What is the GDPR? (Warm up question!)
Wrong – The General Data Protection Regulation is now two years old. It’s high time you turned a privacy-first approach to your advantage. Check out our new Guide to find out how!
Correct (c) – In an increasingly privacy-driven online ecosystem, complying with the GDPR is part of a broader privacy approach that can bring your company a wide range of benefits. Read our new Guide to find out how you can considerably boost the value of your brand by adopting a privacy-first approach!
2 / 10
2. Multiple choice – What is the definition of a privacy-first approach?
All of the above and more! By working with an analytics provider that is entirely privacy driven, companies can leverage a privacy-driven approach to considerably boost the value of their brand. For over 20 years, Data Privacy has been at the heart of AT Internet’s approach and we have long held the protection of user data and the respect for user privacy as a core value and guiding principle. We are fully committed to respecting user privacy and promoting the fundamental values of data protection – providing complete transparency on how we collect, process and use data, both on our websites and those of our customers using our digital analytics solution.
3 / 10
3. Adopting a privacy-centric GDPR-compliant approach brings no benefits whatsoever to a company
Wrong – By adopting a GDPR-compliant privacy-first approach, companies can leverage a range of direct and secondary benefits – from increased revenue to raised consumer brand perception and trust.
Correct – According to research, 92% of executives from compliant firms say their organisation has gained a competitive advantage from GDPR-compliance. This includes direct as well as longer term benefits – from increased revenue to elevated consumer perception and trust.
4 / 10
4. Companies that are proactively privacy-first can significantly boost their revenue
Wrong – Numerous market studies have shown that being privacy driven can bring widespread short and long-term benefits to an organisation. These in include increased consumer confidence, loyalty and overall performance.
Correct – 76% of companies boosted their performance with increased customer loyalty and online purchasing resulting in increased revenue. 81% of compliant organisations also said the improved consumer trust and satisfaction had a positive impact on targeted leads for marketing. Taking a privacy-first approach is a considerable long-term value driver.
5 / 10
5. What is a virtuous cycle of trust?
Wrong – When companies rely on low quality data, they can cause significant long-term damage to their brand. However, generating a virtual cycle of trust – when enhanced CX leads to increased trust and greater consumer willingness to share their personal data – is a major value driver.
Correct – A virtual cycle of trust is generated when enhanced CX leads to increased trust and greater consumer willingness to share their personal data. As they share more data, brands can use it to further improve CX and therefore user retention (via more personalised experiences etc.), which consequently boosts trust. By using an independent tool that is privacy-driven, combined with the minimisation of collected/calculated data, companies can considerably boost their value.
6 / 10
6. A privacy-centric approach boosts an organisation’s brand image and leads to increased consumer trust
Wrong – The future currency of the online world is trust. If a company invests in developing a meaningful brand strategy, the brand’s behaviour will foster consumer confidence – which leads to considerable performance-driving benefits.
Correct – 81% of organisations say that a privacy-driven GDPR-compliant approach has had a positive impact on their reputation/brand image. Simply put – GDPR compliance is good for business. Not only does a privacy-centric approach boost an organisation’s reputation and brand image, but 84% of companies also said overall consumer trust had increased. This obviously leads to increased revenue, with strong performance-driving benefits such as greater customer loyalty and increases in online purchasing.
7 / 10
7. Multiple choice – Which additional secondary benefits can companies leverage from a privacy-compliant approach?
All of the above! By adopting a privacy-driven approach to their analytics, companies can forge a win-win where improved transparency and accountability drives trust and value. Of the 95% of customers who say their trust in a company makes them more likely to be loyal, 93% would recommend that company, with 92% buying more products and services more frequently. While 88% would spend more money and 86% are keen to share their experiences. Optimised privacy practices also bring additional benefits such as enhanced internal agility and innovation.
8 / 10
8. Multiple Choice – Which of the following are the risks of GDPR non-compliance?
Correct (a) (c) (d) (e) – As well as the risk of the fine for a conviction for non-compliant use of personal data, a deluge of long-tail costs kick in, not to mention collateral brand damage that can drag on for years. This can include investigation and escalation measures, notification communication costs, post data-breach response actions, lost business and irreparable damage to the company’s reputation.
Wrong (b) – OK you probably won’t go to jail, but the list of short and long-tail costs can cause significant damage to your brand. Whereas a privacy-driven approach opens up a wide range of potential benefits and an opportunity to considerably boost your brand value.
9 / 10
9. Multiple Choice – What are the benefits of an ethical data minimisation approach?
Wrong (a) – In line with Article 5(1)(c) of the GDPR which requires personal data to be “adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed”, data minimisation means that any processing (the analysis of data to gain actionable insights) is carried out using the least amount of data necessary. The data collected is never used for any other purpose or processed without consent from the data subject. When companies minimise their data gathering, shorter storage time provides fresher, more accurate, privacy-friendly and energy-efficient data. This in turn creates a win-win where businesses can optimise their CX, elevate consumer trust, boost their value and significantly reduce their impact on the planet.
Correct (b) – Reducing your data to the essential minimum is more efficient – it allows companies to streamline their collection and have a clear vision of the data they’re processing, which in turn contributes to better CX. Fewer requests minimises the processing time and a more efficient API data flow means that it can be sent far more rapidly to the data warehouse for speedier processing. Shorter storage times also provide fresher, more accurate, privacy-friendly and energy-efficient data – all of which can be used to optimise decision-making.
Correct (c) – Privacy-driven ethics and digital sobriety are opportunities for brands to significantly elevate trust and boost the value of their brand offering. By using an independent tool that is privacy-compliant, combined with the minimisation of collected/calculated data, companies can initiate a virtuous circle at the service of digital ecology – where their data is more accurate, more reliable, more respectful and less harmful to the planet.
10 / 10
10. Multiple Choice – Why is it vital to work with an analytics provider you can trust?
All of the above! AT Internet has been a leading independent, digital analytics provider for over 20 years. Data Privacy has always been at the heart of our approach and we have long held the protection of user data and the respect for user privacy as a core value and guiding principle. Our Analytics Suite is fully compliant with the GDPR, and we are dedicated to setting the best example for our customers and industry peers, with the highest standards of data protection and privacy. It’s part of our DNA.
By working with AT Internet, you’re choosing a partner you can trust.
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‘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Article Take the Data Privacy Quiz! first appeared on Digital Analytics Blog.
