Technology partnerships are
a major part of AT Internet’s strategy. Our goal is to offer an Analytics
solution that is fully integrated into our users’ digital ecosystem. This is
the challenge of the AT Connect program, which brings together all our
technology partners. Géric Fossé, Head of Partnerships at AT Internet, gives us
a full rundown of the major developments in this program, which has been
running for almost 10 years.
Hi Géric, can you give us
quick overview of the AT Connect program?
With the AT Connect program
we aim to offer optimum Digital Analytics to our users in terms of data
reconciliation, enrichment, and activation. With AT Connect integrations, the
goal is to provide comprehensive and relevant insights that go far beyond the
simple range of measurement. These technological partnerships are based on
extensive and recognised expertise, which guarantees the high performance of
the end-users’ digital device.
As a pure player in
Analytics we focus on our core business, leaving related complementary areas to
the specialists. Each development is based on technologies that facilitate
integration with third-party solutions. Openness is our guiding principle.
What are the latest
developments in the Technology Partnerships Program?
The AT Connect program
brings together more than 65 technology partners who are specialists and
experts in their respective fields (User Experience, CRM, AB Testing, CMS,
Marketing, Emailing, Mobile, Attribution, Social Media, etc.). To make full use
of these technological partnerships, we have updated our approach. Our 65
partners are divided into three categories: Technology Compliant, Technology
Partner and Premium Technology Partner. Membership of a category is based on
the successful completion of technical prerequisites and associated criteria,
resulting in increased added value for our users.
With this new organisation, we want to reinforce our technological partnerships and highlight our respective expertise. This way we also offer more transparency to our users. Our strategy is fully detailed in the new AT Connect program that you can read about via this link.
How do these changes appear
in the product?
To develop the awareness and uses of
connectors, we have decided to integrate technological partnerships into the
centre of the product – the reason we launched the AT Connect Integration
Centre. This interface, directly accessible from the Analytics Suite,
allows users to consult the list of available integrations and the associated
activation processes.
The architecture of the AT Connect
Integration Centre is based on the new organisation of technology partnerships
(names of third-party solutions, logos, specialties, partnership categories,
search engine, etc.). In just a few clicks, users can find out how to connect
their Analytics Suite to the various tools of their digital ecosystem.
As well as exploring the available connectors, users can also share their feedback and share their integration requirements. These requests are part of the AT Connect Roadmap process and lead to the establishment of new technology partnerships.
Who are the
program’s Premium Partners?
Publishers AB Tasty,
Batch, Commanders Act, Easyence, Kameleoon, Kamp’n, OnCrawl, Poool, Reeport,
Tealium are in the Premium Technology Partner category. These companies, who
are well-known in their markets, meet the standards in terms of data quality,
compliance with data privacy rules and reliability of the KPIs displayed.
We work closely with these Premium players to provide our users with the best of our respective solutions. Our partners have already given us their feedback on this new program:
Batch + AT Internet is the perfect partnership. More than a simple connector, it is a logical extension of our offer that provides our mutual customers with a simple and easily activated benefit: measuring the ROI of their push notification campaigns, both on mobile and on the web. We are delighted to be certified as a Premium Technology Partner!
The Kameleoon and AT Internet partnership provides a comprehensive solution to the personalisation and experimentation needs of companies in the digital arena. This type of partnership aims to help marketers, e-commerce managers and product teams to increase the conversion rates on their web interfaces and increase their company’s digital revenues. To quickly activate visitor data and improve their experience, it is essential to create an ecosystem of connected and complementary solutions such as AT Internet and Kameleoon.
The partnership between Kamp’n & AT Internet came about as a result of a genuine market need to manage Google and Facebook campaigns based on AT Internet data. Kamp’n focuses on optimising the performance of Facebook Ads & Google Ads by placing data at the centre of the campaigns. It was therefore completely natural for AT Internet & Kamp’n to come together to optimise ads and the associated performance measurement! What are we planning to do next? The continuous development of integration in order to enrich AT Internet analytics with Facebook & Google data.
The relationship we have built over the years is based on technological excellence, sharing and support. AT Internet is a strategic tech partner for OnCrawl, enabling our users to cross-reference analytics data with our crawl data to provide key insights into the impact of their SEO performance. Similarly, our integration within AT Connect allows us to enrich AT Internet’s business offering and provide their users with dedicated SEO dashboards. AT Internet is a key partner, not only because of its close geographical location, but also because of the sales, product, and marketing opportunities that we have put in place and continue to put in place together.
Taking strategic decisions based on numbers can be risky. That is why it was a natural progression for Easyence to become an AT Internet partner. We provide reliable and high-performance solutions based on the quality of the Analytics Suite, the responsiveness of the AT Internet teams and their sense of customer satisfaction. Thanks to our partnership with AT Internet, our joint customers can make the best decisions easily and with confidence.
As a long-standing partner for over 6 years, we are delighted to be listed as a Premium Partner in the AT Connect program. AT Internet is a leading player in digital analytics and the combination of our solutions brings considerable value to our customers in improving the user experience. Beyond the technological aspect, we also share common values of customer satisfaction, data quality and respect for the rules of privacy.
Our partnership with AT Internet is the result of an essential aspect in the way we approach our products: focusing on the essential and not spreading ourselves too thin. With Access, we provide the means for publishers to implement their content access strategy. Our partnership with AT Internet has been built around these issues: enabling publishers to have the maximum amount of data to understand their audience and thereby use the most relevant activation levers. We are pleased to be able to develop this Aquitaine partnership to remain as close as possible to the needs of French and European publishers.
Being a Premium partner is above all about having direct access to quality contacts who are available and always ready to listen. Since the beginning of our partnership, the AT Internet teams have always been very responsive, helping us to provide users with the benefit of a deep integration between our respective solutions. We are looking forward to sharing the AT Internet API updates and new features with our mutual customers!
It has been a pleasure for us to be Premium Partners for more than 5 years. We work together on a wide range of projects and help our joint customers such as Total, Leboncoin and France Télévisions to improve their digital performance. Our server-side integration allows us to compensate for the loss of information during browsing (interrupted connections, Adblocker, page not fully loaded…) which can affect the quality of analytical reporting. We also work on application performance and data transmission, which significantly improves the user experience and associated conversion rates.
For us, Tag Management and GDPR compliance are one and the same subject. It is therefore more than natural to choose a Consent and Preference Collection Platform (CPMP) linked with its Tag Management platform. The combination of our 2 approaches makes a lot of sense for our customers who benefit from both a robust platform but also the exemption from AT Internet in case of refusal of the Analytics category. It is time for French Tech to further enhance their ties and their ability to build an increased value proposition thanks to the intelligence of their products and teams. It is our ecosystem that needs to be enhanced.
Any closing words?
AT Connect’s new products are based on values that we strongly endorse and share with our technology partners: trust and transparency. These values are well represented in the diversity of available integrations, which are the key to the smooth functioning of our users’ digital ecosystem. Please visit our AT Connect program page to find out more about our 65 technology partners.
