DMCL’s recent brand refresh has received a Gold Hermes Creative Award in the Design & Brand Identity: Branding Refresh / Rebrand category.
Submitted by our website and creative agency, Array Web + Creative, the refreshed DMCL brand was recognized for its new visual identity, messaging strategy, and overall brand system.
Hermes Creative Awards is one of the oldest and largest creative competitions in the world, recognizing outstanding work in traditional and emerging media. Winners range from individuals to media conglomerates and Fortune 500 companies.
For DMCL, the brand refresh was about more than updating our look. After more than a decade with the same visual identity, we wanted a brand that better reflected who we are today: approachable, knowledgeable, relationship-driven, and proudly different from what people might expect from a traditional accounting firm.
The refreshed identity includes a custom-designed logo, updated colour palette, new graphic elements, and brand messaging that better communicates the experience clients have when working with our team. The result is a brand that balances professional expertise with the warmth and accessibility DMCL is known for.
This award recognizes the thoughtful strategy and creative execution behind the refresh, as well as the strong collaboration between DMCL and Array throughout the process.
We’re proud to see the refreshed DMCL brand recognized internationally and grateful to our friends at Array for helping bring this next chapter of our firm’s identity to life.
