Picture this: Your marketing team is juggling multiple initiatives, your sales team is asking for better leads, and somewhere in between, there’s a stack of great ideas that never quite made it off the whiteboard. Sound familiar? In the B2B world, most companies know they need a strong content marketing strategy, but end up with what we call “inspiration whiplash” – chasing one marketing trend after another without seeing real results.
That’s exactly why we developed the SOAR™ System. More than just a marketing plan template, it’s a proven methodology for transformation. Let us show you how real companies have used our b2b digital marketing approach to create predictable results, without disrupting their entire operation. Links to the full studies will be included below.
ThinkNow: When Smart People Need a Smarter System
ThinkNow, a leading multicultural market research firm, faced a common challenge: brilliant thought leaders creating great content, but no content marketing strategy to consistently turn that expertise into leads. Their team needed a way to execute better marketing without taking focus away from client work. Through our intensive two-day SOAR onboarding, we helped their team develop five detailed buyer personas and create a B2B marketing strategy their existing team could actually execute.
The implementation was smooth, and the results came quickly:
- Web sessions up 7.9%
- Organic traffic increased 16.7%
- Content engagement increased by 1 minute and 12 seconds
Key Takeaway: ThinkNow’s team started seeing measurable results within six months, while maintaining their high standards of client service. Their marketing went from hopeful to strategic without disrupting daily operations. Click here for the full study.
Conifer Research: From “Marketing Chaos” to $4M in Opportunities
When Conifer Research approached us, they were clear about their challenge: their team had great ideas but struggled with consistent execution. Despite being experts in their field, they needed more than a basic marketing plan template – they needed a system that would help their team deliver on marketing as effectively as they delivered for clients.
We built a comprehensive b2b digital marketing roadmap that their team could actually follow:
- Year 1: Built foundational systems to organize their marketing efforts
- Year 2: Developed SEO strategy that showcased their expertise
- Year 3: Created a content marketing strategy their team could consistently execute
The ROI? Over $4 million in opportunities generated, organic keywords up by 266%, and a top 5 position for “Immersive Research.” Most importantly, their team now executes marketing initiatives with confidence.
Key Takeaway: Conifer’s story shows how the right system helps teams execute consistently, turning marketing from a source of stress into a reliable revenue generator. Click here for the full study.
Boyd Metals: Transforming Team Performance in Traditional B2B
Boyd Metals proves that effective B2B marketing strategy works in any industry. Their team needed a way to increase awareness and drive growth through lead generation, without completely overhauling their business approach.
We started by aligning their team around clear goals and buyer personas, then built a content marketing strategy that everyone could understand and execute. The five-year results show what happens when a team has the right tools:
- 330% increase in traffic
- 2,400 qualified leads generated
- 107 owned keywords
- Consistent improvement in key industry search terms
Key Takeaway: Boyd Metals’ success demonstrates how the right b2b digital marketing system can transform team performance, regardless of industry. Click here for the full study.
What Makes These Transformations Possible
SOAR isn’t just another marketing plan template – it’s a system designed to help your team execute better without disrupting your current operations. It delivers measurable ROI while improving how your team approaches marketing altogether.
Ready to help your team execute marketing that actually drives results? Let’s talk about getting your company SOAR-ing in the next 90 days.
