How Often Does Billboard Tagging Happen?
While exact national percentages for billboards are hard to pin down, broader vandalism trends paint a clearer picture of when and where it’s likely to happen. Vandalism claims spike around holidays like Halloween (81% above average), New Year’s Day, and July 4, when people have time on their hands.
Taggers target static billboards rather than digital ones because they provide a physical surface that holds paint longer. Wild Posting® also invites vandalism because it’s close to the ground and easy to reach.
High-profile cases may make vandalism seem more prevalent than it actually is. Most recently, taggers went after boards for First Lady Melania Trump’s Amazon-produced documentary Melania — drawing an American flag beneath her and making it look as though she was literally shitting on the Stars and Stripes. They similarly targeted buses and transit stations running the ads.
