ADWEEK’s 2025 Independent Agency of the Year Rethink Is 25, But Refuses to Coast on Legacy
In its 25th year, Toronto-headquartered Rethink refused to coast on its legacy. The indie powerhouse expanded in its hometown, as well as New York, Montreal, and Vancouver, while sharpening the creative edge that made its name.
“By any metric — financial, people, creative work — we’re better than we’ve ever been. If you look at the industry climate, if you read the news, I think we’re lucky to feel that way,” said Sean McDonald, global chief strategy officer and partner.
Rethink’s revenue is up 10% year-over-year and 50% in the U.S., fueled by wins from Ferrara Candy, SmartLess Mobile, and Kayak.
We will be happy to hear your thoughts
