CTV doesn’t have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts — sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time when buy-side interest in data-driven CTV products is rising, this is creating a barrier to investment.
In this interview, Rosamilia discusses the trends he’s seeing in data-driven CTV, and why he would like to see more collaboration on the sell-side. Filmed at New Video Frontiers in London.
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