Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the market. But there’s a gap between the extent to which viewers have shifted over to streaming, and the level to which advertisers’ investment has tracked that shift.
In this interview Gierlinska discusses how programmatic can help close that gap, helping advertisers cherry pick the right inventory for them, and apply dynamic pricing to ensure they’re maximising value. Filmed at New Video Frontiers 2025 in London.
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