Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social ...
admin
In this week’s Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech ...
Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But ...
As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year ...
Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager ...
The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are ...
The rise of ad-supported CTV and programmatic channels calls for a robust identity framework to allow advertisers to target and measure performance, while ...
Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals ...
Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. ...
European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, ...
