Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation.
In this interview, Sturm discusses the reliability of geodata, the challenges of consented data, and the metrics that matter in CTV. Filmed at Video Rise 2025 in Prague.
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