As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year is in a state of flux – especially with AI continuing to disrupt media planning, ongoing moves on the tech side to simplify CTV buying, and the FIFA World Cup on the horizon.
At VideoWeek 100, a CTV and video leadership networking event, 11 experts from across the industry gave their predictions for 2026, the factors shaping the ad market, and the projected impact on media – from the effects of disintermediation between platforms and increasing demand for live sport-driven campaigns, to more niche trends such as the rise of programmatic cinema.
Thank you to all our partners for their participation: FreeWheel, mediarithmics, Vevo UK, C-Screens, Virtual Minds, Samsung Ads, TiVo (Xperi), PubMatic, Wurl, wedotv, and Medal.
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