It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc. Interesting choice of Van Morrison. Are they aiming …
The post MAA Ad of the Week: Monzo from BBH first appeared on More About Advertising.
