For more on Performance Max, see how Samsung leveraged Copilot tools and saw success with Performance Max here: Samsung Electronics | Microsoft Advertising.
New capabilities with Import tools: Import carousel ads as native ads and quick fix recommendations
For Google Import and Meta Import, advertisers now can use these tools to import the first image of carousel ads from Google Ads or Meta ads to be native ads, as part of Audience ads on Microsoft Advertising. Carousel ads are widely used on Google Ads and Meta Ads, so this capability will help you save time in launching new Audience ads on Microsoft Advertising.
Additionally, advertisers will soon see import issues with recommendations on how to quickly fix them in June. This new capability will give you immediate, actionable insights to resolve import issues quickly, saving time and ensuring smoother campaign setup. This also helps maintain campaign performance and brand consistency across ad platforms, ultimately enhancing overall advertising effectiveness.
Learn more about Google Import and Meta Import here: What gets imported from Google Ads and What gets imported from Meta Ads
Shopify merchants can easily advertise on Microsoft Advertising in more markets and use Performance Max from within Shopify store
Shopify merchants can now directly advertise their products on Microsoft Advertising via the updated Microsoft Channel app available in the Shopify app store in more markets, including France, Germany, Italy, Spain, Netherlands, Japan, Australia, and United Kingdom, in addition to United States and Canada.
Shopify merchants can quickly connect through the Microsoft Channel app using their Microsoft Advertising account or sign up for a new one in a few clicks without leaving their Shopify stores. Then, they can quickly sync their product catalogs, so all products are automatically able to be shown on the Shopping pages of Microsoft Bing and MSN as Product Listings Ads. For additional reach and conversions, they can also create new Performance Max campaigns from within the Shopify store. To view campaign performance through real-time reports, they can sign into the Microsoft Advertising platform. Visiting the Microsoft Advertising Platform will unlock more features that can benefit their businesses.
Learn more about the Microsoft Channel app available on Shopify store.
Conclusion
That’s all for this month’s roundup blog. We’ll see you back here after the Independence Day holiday on July 9th with another recap of what else is to come in Microsoft Advertising. Take care!
Help us improve Microsoft Advertising
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