Key priorities as CEO
In his new role, Daily identified a number of key initiatives he plans to prioritize in his first year.
One major focus will be enhancing OpenWeb’s publisher platform, making it faster, more efficient, and improving monetization for publishers.
“Our core product is already strong, but we can make it lighter, faster, and more responsive,” Daily said. “There’s a real opportunity to improve yield for our publishing partners, and that will be a focus for us.”
Beyond platform enhancements, Daily is looking to expand OpenWeb’s commercial strategy by building stronger relationships with advertisers and agencies. Historically, OpenWeb has been positioned primarily as a publisher technology, but Daily sees an opportunity to engage more directly with buyers.
“We haven’t had a major commercial push with advertisers and agencies, and that’s something I want to change,” he said. “There’s an opportunity to elevate OpenWeb’s positioning in the market and ensure that the buying community understands the value of our scale and data capabilities.”
Daily also pointed to OpenWeb’s growing data products as a key differentiator. With changes in digital advertising—particularly the decline of third-party cookies—OpenWeb’s access to logged-in user data through publisher partnerships could give it a competitive advantage.
“A lot of what we’re building is rooted in first-party data,” he said. “We’ve got a strong adtech team, and we’re putting together products that take context and layer in logged-in data to create something really differentiated in the market.”
